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Products In Eularis (Total Products 6, Showing: 1 -> 6)
Ensuring Profitable Patient Adherence Programs: Using Analytics and Metrics to Improve the Bottom Line - 2nd Edition Ensuring Profitable Patient Adherence Programs: Using Analytics and Metrics to Improve the Bottom Line - 2nd Edition
Our Price: £497.00
This report, written by Dr Andree Bates of Eularis, examines adherence among today's Pharmaceutical consumers, analyzing the statistics, clinical costs, and reasons for non-adherence.
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Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing: Using Analytics and Metrics to Improve the Bottom Line - 2nd Edition Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing: Using Analytics and Metrics to Improve the Bottom Line - 2nd Edition
Our Price: £997.00
Written by Dr Andree Bates, this report analyses the different methods being used by the pharmaceutical industry such as ROI, promotional response models, econometrics and predictive algorithms and the pros and cons of the different approaches.
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Generics Threats And Opportunities: Mounting an Effective Defense Strategy - 2nd Edition Generics Threats And Opportunities: Mounting an Effective Defense Strategy - 2nd Edition
Our Price: £497.00
The report, by Dr Andree Bates of Eularis, analyzes the most effective legal, reformulation and marketing strategies to counteract the generic threat and details the benefits of an integrated brand defense strategy.
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How To Harness The Power Of Social Media In Pharmaceutical eMarketing How To Harness The Power Of Social Media In Pharmaceutical eMarketing
Our Price: £997.00
Dr Andree Bates explains how eMarketing can be a challenge. However, with some company initiative, firm goals and insider knowledge provided by this report, marketers can also find eMarketing to be an empowering opportunity for their brands.
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Pharmaceutical Sales Force Effectiveness Metrics: Are You Measuring the Wrong Things? - 2nd Edition Pharmaceutical Sales Force Effectiveness Metrics: Are You Measuring the Wrong Things? - 2nd Edition
Our Price: £497.00
Sales force represents the largest spend in sales and marketing and yet, study after study show that the returns gained from this spend is not particularly strong. Dr Andree Bates uses market data and case studies as evidence to argue the case.
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Pre-Launch Planning: Priming Your Pharmaceutical Brand for Profit and Success - 2nd Edition Pre-Launch Planning: Priming Your Pharmaceutical Brand for Profit and Success - 2nd Edition
Our Price: £997.00
Dr Andree Bates examines the concept and components of effective pre-launch planning and analyzes the environment for Pharmaceuticals today in efforts to understand why comprehensive planning for launch is increasingly important in determining ROI.
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