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Products In VirSci (Total Products 63, Showing: 1 -> 20)
Beyond Patient Education: Influencing Behavior Change Beyond Patient Education: Influencing Behavior Change
Our Price: £5.35
Written by Kristine Nash-Wong this expert paper was originally published in Pharma Marketing News, Vol 3 No 2.
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Blogs and the Pharmaceutical Industry Blogs and the Pharmaceutical Industry
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Written by Denise Silber and John Mack this expert paper was originally published in Pharma Marketing News, Vol 4 No 11.
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Branding Internally: Think Brand, Not product Branding Internally: Think Brand, Not product
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Written by Michael Bramwell this expert paper was originally published in Pharma Marketing News, Vol 2 No 8.
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Building a Blockbuster: Moving Towards a New Service Model Building a Blockbuster: Moving Towards a New Service Model
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Written by John Mack this expert paper was originally published in Pharma Marketing News, Vol 7 No 4.
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Building Power Sales Messages: The Core of Effective Selling Building Power Sales Messages: The Core of Effective Selling
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Written by John Mack, this expert paper was originally published in Pharma Marketing News, Vol 7 No 7.
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cDetailing: Addressing the Consumer Education Gap cDetailing: Addressing the Consumer Education Gap
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Written by John Mack this expert paper was originally published in Pharma Marketing News, Vol 4 No 8.
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Closed-Loop Marketing: A New Role for eDetailing Closed-Loop Marketing: A New Role for eDetailing
Our Price: £5.35
Written by John Mack this expert paper was originally published in Pharma Marketing News, Vol 7 No 3.
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Controlling Your Brand's Switch Destiny Controlling Your Brand's Switch Destiny
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Written by Jack Pfister this expert paper was originally published in Pharma Marketing News, Vol 3 No 1.
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Current Issues and Future Prospects for Sales Force Effectiveness Current Issues and Future Prospects for Sales Force Effectiveness
Our Price: £5.35
Written by Peter Shaw this expert paper was originally published in Pharma Marketing News, Vol 7 No 7.
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Developing Win-Win Key Opinion Leader Relationships Developing Win-Win Key Opinion Leader Relationships
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Written by John Mack this expert paper was originally published in Pharma Marketing News, Vol 2 No 10.
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Direct to Physician Telemarketing and Sales Direct to Physician Telemarketing and Sales
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Written by John Mack this expert paper was originally published in Pharma Marketing News, Vol 5 No 1.
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DocCheck: Das Portal DocCheck: Das Portal
Our Price: £5.35
Written by John Mack this expert paper was originally published in Pharma Marketing News, Vol 4 No 11.
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DTC Pros and Cons Presented at FDA Hearing DTC Pros and Cons Presented at FDA Hearing
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Written by John Mack this expert paper was originally published in Pharma Marketing News, Vol 4 No 10.
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eDetailing Special Supplement eDetailing Special Supplement
Our Price: £5.35
This Special Supplement to Pharma Marketing News brings together articles and case studies on eDetailing and ePromotion to physicians, providing a frank assessment of the role and impact of eDetailing as well as the challenges that lie ahead.
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eDetailing: Yesterday, Today and Tomorrow eDetailing: Yesterday, Today and Tomorrow
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Written by John Mack this expert paper was originally published in Pharma Marketing News, Vol 4 No 9.
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Effective Pharma Adherence Programs Start With The Patient Effective Pharma Adherence Programs Start With The Patient
Our Price: £5.35
Written by Jack Barrette this expert paper was originally published in Pharma Marketing News, Vol 3 No 3.
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FDA Finalizes Guidance on Distribution of Reprints FDA Finalizes Guidance on Distribution of Reprints
Our Price: £5.35
Written by Michelle Leppert, this expert paper was originally published in Pharma Marketing News, Vol 8 No 1, January 2009.
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Finding the 'Right Stuff' to Revitalize Sales Productivity Finding the 'Right Stuff' to Revitalize Sales Productivity
Our Price: £5.35
Written by Jim Lenskold this expert paper was originally published in Pharma Marketing News, Vol 3 No 1.
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Free Drug Samples: The Sales Rep's Last Great Hope? Survey Results and Discussion of Issues Free Drug Samples: The Sales Rep's Last Great Hope? Survey Results and Discussion of Issues
Our Price: £5.35
Written by John Mack, this expert paper was originally published in Pharma Marketing News, Vol 7 No 9, November 2008.
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Generation Rx: A History and Critique of Pharma 'Tribal Marketing' Generation Rx: A History and Critique of Pharma 'Tribal Marketing'
Our Price: £5.35
Written by John Mack this expert paper was originally published in Pharma Marketing News, Vol 4 No 11.
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Strategic Medcomms Forum 2010:
Reshaping the healthcare conversation

30 September 2010

Oxford University Museum of Natural History, Oxford, UK

Strategic Medcomms Forum 2010: Reshaping the healthcare conversation

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NOW AVAILABLE at ThePharmYard from VirSci Corporation

The Future of DTC Advertising written by John Mack

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More about VirSci Corporation

VirSci Corporation, based in the US, publishes Pharma Marketing News and specializes in pharmaceutical marketing intelligence and best practices, development of sponsored value-added physician education programmes, and consulting in privacy and HIPAA.

For more information about VirSci Corporation please visit their own web site.

Selected Special Offers
1. Venlafaxine in Depression (in Primary Care)
2. Tiotropium in COPD (in Primary Care)
3. Pravastatin in Lipid Disorders (in Primary Care)
4. Escitalopram in Depression (in Primary Care)
5. Nicorandil in Angina (in Primary Care)

Our Best Sellers
1. An overview of CME/CPD credit systems around the world
2. Mifepristone (RU-486) treatment for depression and psychosis: a review of the therapeutic implications
3. Stepping up to Medical Sales Success - 2nd Edition
4. Developing Win-Win Key Opinion Leader Relationships
5. Levocetirizine in Allergic Rhinitis (in Primary Care)
6. Customer-Driven Positioning: The next generation approach to pharmaceutical product positioning
7. Valdoxan (agomelatine) in major depressive episodes in adults
8. A buyer's guide to generic pharmaceutical acquisitions
9. Rosuvastatin in Lipid Disorders (in Primary Care)
10. Valdoxan (agomelatine) in major depressive episodes in adults - Drug review

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1. Future of European Pharmaceutical Distribution
2. Global Dental Implants Market (2010 -2015)
3. Discretion is the better part of value: Five research-based rules for ensuring that strategy implementers implement
4. The competitive environment and hospital performance: An empirical investigation
5. Antecedents, environmental moderators and consequences of market orientation: A study of pharmaceutical firms in Ghana

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