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Products In Sales+Marketing (Total Products 349, Showing: 1 -> 20)

'Is marketed' - The story and the ECJ Decision. The case of Generics [UK] Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Howard Rosenberg and first published in Journal of Generic Medicines, Volume 1, Number 3, April 2004 CLICK TO BUY ONLINE NOW! | Read full details

A buyer's guide to generic pharmaceutical acquisitions Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Stephen D Sayre and first published in Journal of Generic Medicines, Volume 6, Number 1, November 2008 CLICK TO BUY ONLINE NOW! | Read full details

A concise framework for medical education terminology Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Erin Kingshill, Bruce LaDuke and Steve Willis and first published in Journal of Medical Marketing, Volume 9, Number 2, July 2009 CLICK TO BUY ONLINE NOW! | Read full details

A follow-on biological drug is not a biogeneric: Lessons from Omnitrope and Valtropin Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Robert I Roth and Nicholas M Fleischer and first published in Journal of Generic Medicines, Volume 6, Number 3, June 2009 CLICK TO BUY ONLINE NOW! | Read full details

A model for strategic partnership development: 'Developing supplier - hospital relationships - a route map to success in the early phases' Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Mark Hollyoake and first published in Journal of Medical Marketing, Volume 6, Number 2, March 2006 CLICK TO BUY ONLINE NOW! | Read full details

A model for the ex ante pricing of new drugs Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Roger Turner, Christophe Lasserre and Pascal Beauchet and first published in Journal of Medical Marketing, Volume 7, Number 4, September 2007 CLICK TO BUY ONLINE NOW! | Read full details

A new intelligent tablet reminder device - Do health professionals find it of therapeutic value? Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Arne Christensen, Lona Louring Christrup, Paul Erik Fabricius and Ebba Holme Hansen and first published in Journal of Medical Marketing, Volume 7, Number 3, June 2007 CLICK TO BUY ONLINE NOW! | Read full details

A new paradigm for developing bio/pharmaceutical positioning strategy Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Sanjay K Rao and first published in Journal of Medical Marketing, Volume 9, Number 1, January 2009 CLICK TO BUY ONLINE NOW! | Read full details

A practical guide to understanding influence networks in the health-care industry Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Meike Meyer and Ines Müller and first published in Journal of Medical Marketing, Volume 6, Number 4, November 2006 CLICK TO BUY ONLINE NOW! | Read full details

A review of recent developments at the multilateral level with respect to intellectual property and the pharmaceutical industry Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Maximiliano Santa Cruz and Pedro Roffe and first published in Journal of Generic Medicines, Volume 6, Number 4, August 2009 CLICK TO BUY ONLINE NOW! | Read full details

A structural change in the global pharmaceutical marketplace Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Brian Tempest and first published in Journal of Generic Medicines, Volume 7, Number 2, April 2010 CLICK TO BUY ONLINE NOW! | Read full details

Access to medicines, health and trade Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Pascal Lamy and first published in Journal of Generic Medicines, Volume 6, Number 3, June 2009 CLICK TO BUY ONLINE NOW! | Read full details

Accountability in marketing Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Michel Sara and first published in Journal of Medical Marketing, Volume 7, Number 4, September 2007 CLICK TO BUY ONLINE NOW! | Read full details

Activation of evidence: A new approach to knowledge translation and closing the clinical care gap Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Carlyle Ware and colleagues and first published in Journal of Medical Marketing, Volume 8, Number 2, March 2008 CLICK TO BUY ONLINE NOW! | Read full details

Adalat - A lifecycle managed Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Dennis Z Kvesic and first published in Journal of Medical Marketing, Volume 9, Number 3, September 2009 CLICK TO BUY ONLINE NOW! | Read full details

Addressing the trust issue: From share of voice to share of care Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Marc Pesse and first published in Journal of Medical Marketing, Volume 7, Number 4, September 2007 CLICK TO BUY ONLINE NOW! | Read full details

Aging consumers and drug marketing: Senior citizens' views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Mathew Joseph and colleagues and first published in Journal of Medical Marketing, Volume 8, Number 3, July 2008 CLICK TO BUY ONLINE NOW! | Read full details

Aligning Aspirations and Realising Ambitions: the challenges of the new era of engagement between experts and the pharmaceutical industry Published by KeywordPharma Our Price: £40.00 In this timely and comprehensive Expert Review, Emma D'Arcy of myPHID argues that the future of interactions between industry and the medical community will be about openly aligning aspirations and ambitions. CLICK TO BUY ONLINE NOW! | Read full details

All costs, no benefits: How the US-Jordan free trade agreement affects access to medicines Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Rohit Malpani and first published in Journal of Generic Medicines, Volume 6, Number 3, June 2009 CLICK TO BUY ONLINE NOW! | Read full details

Alternative market entry strategies for medical device products. How to develop relevant data when clinical information is lacking Published by Palgrave Macmillan Publishing Our Price: £16.00 This expert article was written by Jose M De La Lama and colleagues and first published in Journal of Medical Marketing, Volume 10, Number 2, April 2010 CLICK TO BUY ONLINE NOW! | Read full details

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