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eDetailing Special Supplement

This Special Supplement to Pharma Marketing News brings together articles and case studies on eDetailing and ePromotion to physicians, providing a frank assessment of the role and impact of eDetailing as well as the challenges that lie ahead.

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File type and size: PDF 0.907 MB
Publication size: 22 pages
Publication date: April 2005
Published by: VirSci Corporation
ThePharmYard product code: vsc027

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TABLE OF CONTENTS

  • Introduction
  • eDetailing Strategies for a Higher Physician Response
  • The Impact of eDetailing
  • Why Pharma Can't Ignore eDetailers
  • Optimizing eDetailing ROI
  • The Future of eDetailing
  • Intelligent Online Sampling Strategies
  • A Private-label, Turnkey eDetailing Solution at a Fixed Fee Price
  • eDetailing Solution as Part of a Cross-Channel Strategic Relationship
  • Online Detailing as an Adjunct to a Part-time CSO Sales Force
  • Expanding New Patient Starts Through Broader Physician Sample Coverage
  • List of Resources & Experts Cited

    LIST OF FIGURES

  • Physicians who use the Internet for work-related activities (US only)
  • ePromotion Activities and Expenditures
  • ePromotion Activities by Activity Type
  • Benchmark Study and Online survey of eDetailed physicians:
  • Doctors prefer eDetails with honoraria
  • Benchmark Study and Online survey of eDetailed physicians:
  • Prescribers respond favorably to eDetailing
  • e-Detailing vs. Overall Sales and Promotion. eDetailing and promotion budgets through the product life cycle
  • "Doorknob Details Study": Sales force effectiveness parameters
  • Computing in the Physicians' Practice
  • Fixed Price eDetailing Solution: Cost per detail
  • US promotional Spending by Pharma Breakout
  • Impact of Sampling on Physician Prescribing
  • Pharmaceutical Marketing Influence on Physician Prescribing
  • Percent of Physicians Rating Information Services Good or Excellent (Internet, Reps, Journals, Symposia)
  • PDR Subscriber Survey
  • MD Consult Survey

    		•
    Strategic Medcomms Forum 2010:
    Reshaping the healthcare conversation

    30 September 2010

    Oxford University Museum of Natural History, Oxford, UK

    Strategic Medcomms Forum 2010: Reshaping the healthcare conversation

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    More about VirSci Corporation

    VirSci Corporation, based in the US, publishes Pharma Marketing News and specializes in pharmaceutical marketing intelligence and best practices, development of sponsored value-added physician education programmes, and consulting in privacy and HIPAA.

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