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Measuring & Communicating eSuccess: Strategy First, YouTube Later... Maybe

Written by Wendy Blackburn, this expert paper was originally published in Pharma Marketing News, Vol 7 No 9, November 2008.

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File type and size: PDF 1.620 MB
Publication size: 5 pages
Publication date: November 2008
Published by: VirSci Corporation
ThePharmYard product code: vsc064

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ABSTRACT

This article is a review of a presentation by Aaron Uydess, Senior eMarketing Manager at Novo Nordisk, made at Eye for Pharma's 3rd eCommunication and Online Marketing Summit held October 23-24, 2008, in Boston, Massachusetts.

Uydess presents a best-in-class approach to developing online plans that align with strategy, reduce silos, and measure and merchandise digital strategies across a pharmaceutical marketing organization.
Topic headings include:

  • The Customer Centric Approach
  • Channel Integration
  • Measuring Your Success
  • Project Scorecards
  • Tell Your Story

    		•
    Strategic Medcomms Forum 2010:
    Reshaping the healthcare conversation

    30 September 2010

    Oxford University Museum of Natural History, Oxford, UK

    Strategic Medcomms Forum 2010: Reshaping the healthcare conversation

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