Palgrave Macmillan
Palgrave Macmillan is a global academic publisher, serving learning and scholarship in higher education and the professional world. We publish textbooks, journals, monographs, professional and reference works in print and online. Our programme focuses on the Humanities, the Social Sciences and Business with journals like the Journal of Medical Marketing and the Journal of Generic Medicines.
[Read full details]

:::::::: Selected titles ::::::::

Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour: A conceptual model
This expert article was written by Ramendra Singh and first published in Journal of Medical Marketing, Volume 8, Number 3, July 2008
[Read full details]

Application of the Experience Curve to price trends in medical devices: Implications for product development and marketing strategies
This expert article was written by Alan Brown and colleagues and first published in Journal of Medical Marketing, Volume 8, Number 3, July 2008
[Read full details]

How consumers view dental advertising: An empirical analysis
This expert article was written by Homer Ronald Moser and first published in Journal of Medical Marketing, Volume 8, Number 3, July 2008
[Read full details]

Aging consumers and drug marketing: Senior citizens' views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing
This expert article was written by Mathew Joseph and colleagues and first published in Journal of Medical Marketing, Volume 8, Number 3, July 2008
[Read full details]

Effects of mergers & acquisitions on the day-to-day work lives of general practitioners
This expert article was written by Oliver Kipp and Petra Leiding and first published in Journal of Medical Marketing, Volume 8, Number 3, July 2008
[Read full details]

There are lots more publications available at www.ThePharmYard.com which is managed by NetworkPharma Ltd and provides
you with instant access to a unique database of specialist information relevant to the medical and pharmaceutical industries.
Titles from a diverse range of independent publishers are provided in electronic document format for immediate download and use.
We are keen to hear from authors and publishers of relevent information and from anyone interested in offering an affiliate service. Please contact us to find out more.