Eularis
Eularis have unparalleled years of experience in pharmaceutical marketing analytics and predictive algorithm analyses of pharmaceutical marketing activities. Their analyses quantify the financial impact of individual sales and marketing activity - as well as recommending the optimal synergistic combination of activities (and budgets) for an individual brand to have maximum market share growth. Eularis offers brands the bottom line facts: what messages and which specific sales and marketing activities are truly impacting on a brand’s prescription sales - by how much - and what elements within each activity need to change (and how) for increased results.
[Read full details]

:::::::: Selected titles ::::::::

Generics Threats And Opportunities: Mounting an Effective Defense Strategy
The report, by Dr Andree Bates of Eularis, analyzes the most effective legal, reformulation and marketing strategies to counteract the generic threat and details the benefits of an integrated brand defense strategy.
[Read full details]

Ensuring Profitable Patient Adherence Programs: Using Analytics and Metrics to Improve the Bottom Line
This report, written by Dr Andree Bates of Eularis, examines adherence among today's Pharmaceutical consumers, analyzing the statistics, clinical costs, and reasons for non-adherence.
[Read full details]

Pharmaceutical Sales Force Effectiveness Metrics: Are You Measuring the Wrong Things?
Sales force represents the largest spend in sales and marketing and yet, study after study show that the returns gained from this spend is not particularly strong. Dr Andree Bates uses market data and case studies as evidence to argue the case.
[Read full details]

Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing: Using Analytics and Metrics to Improve the Bottom Line
Written by Dr Andree Bates, this report analyses the different methods being used by the pharmaceutical industry such as ROI, promotional response models, econometrics and predictive algorithms and the pros and cons of the different approaches.
[Read full details]

There are lots more publications available at www.ThePharmYard.com which is managed by NetworkPharma Ltd and provides
you with instant access to a unique database of specialist information relevant to the medical and pharmaceutical industries.
Titles from a diverse range of independent publishers are provided in electronic document format for immediate download and use.
We are keen to hear from authors and publishers of relevent information and from anyone interested in offering an affiliate service. Please contact us to find out more.